Background research Logo designs

Logos are a very important marketing tool, often one of the first elements customers see when either shopping, browsing or deciding on legitimacy of a company.

So what makes a good logo?

The main purpose of a logo or even branding in general is to appeal to the brands target demographic. A clear example of good logo design is burger king, not only does it show exactly what you are getting but it is also colourful, simple and memorable.